RIHANNA: Her Lingerie Worth $1 Billion

Written by on February 17, 2021

According to Forbes magazineRihanna’s lingerie brand Savage x Fenty is worth at least $1 billion. She owns approximately one-third.

The entire women’s underwear market in the United States is $13 billion. Rihanna has cornered nearly eight-percent of that sector. Sales doubled last year. At that pace, Savage x Fenty will be the lingerie market leader.

Her next business focus is dominating the women’s active wear. Savage X Fenty would directly compete with Lululemon and Athleta. (Forbes)

Current track