KANYE WEST: No Yeezy Day for Me

Written by on August 4, 2022

Happy Yeezy Day — unless you’re Kanye, that is.

Yesterday (Tuesday) marked the beginning of the third annual Yeezy Day — an event created by Adidas to celebrate the Yeezy brand. Usually, Yeezy Day consists of two back-to-back days where popular Yeezy footwear from the archives is re-released.

Kanye called out the three stripes brand in a text message screenshot he posted to Instagram. Ye says, “Adidas made up the Yeezy day idea without my approval. Then went and brought back older styles without my approval.” He goes on to say they hired key executives without his approval and then used talent he hired to work on other Adidas projects.

Those aren’t his only issues with Adidas. Ye says, “When I originally ordered Adidas to make more Yeezy slides, the GM lied to my face and said they didn’t have the capacity… Meanwhile, Adidas was copying my slides and making their own versions of the Yeezy slide…. Yeezy is 68-percent of Adidas online sales. God, step in.” (TMZ)

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