USHER AND RÉMY MARTIN CELEBRATE LAUNCH OF ‘LIFE IS A MELODY’ CAMPAIGN WITH STARS IN LAS VEGAS
Written by Randy C on July 19, 2023
Rémy Martin, the esteemed Cognac Fine Champagne producer, has joined forces with Grammy award-winning global superstar Usher to launch an exciting new global campaign titled “Life is a Melody.”
Rémy Martin organized a weekend of exclusive events in Las Vegas, Nevada to mark the campaign’s debut, bringing together influential guests from fashion, music, and culture. The star-studded affair featured notable figures such as actor and musician Evan Ross, DJ Venus X, Team USA skateboarder Zion Wright, fashion designer and singer Mowalolaoluwa Ogunlesi, artist and activist Frida Cash Flow, international DJ Zinhle Jiyane, multi-award-winning hip-hop musician Nomuzi Mabena.
The festivities commenced with Usher’s highly anticipated Las Vegas residency and an exclusive poolside beach party at Encore Beach Club. The weekend reached its climax with the unveiling of the Rémy Martin x Usher “4 on the Floor” Roller Skating Pop-up—an immersive experience embodying the fusion of exquisite cognac, the enchantment of music, and the art of roller skating.
Rémy Martin organized a weekend of exclusive events in Las Vegas, Nevada to mark the campaign’s debut, bringing together influential guests from fashion, music, and culture. The star-studded affair featured notable figures such as actor and musician Evan Ross, DJ Venus X, Team USA skateboarder Zion Wright, fashion designer and singer Mowalolaoluwa Ogunlesi, artist and activist Frida Cash Flow, international DJ Zinhle Jiyane, multi-award-winning hip-hop musician Nomuzi Mabena.
The festivities commenced with Usher’s highly anticipated Las Vegas residency and an exclusive poolside beach party at Encore Beach Club. The weekend reached its climax with the unveiling of the Rémy Martin x Usher “4 on the Floor” Roller Skating Pop-up—an immersive experience embodying the fusion of exquisite cognac, the enchantment of music, and the art of roller skating.
