Rihanna Files New Trademarks For Swimwear and Sunglasses

Written by on March 2, 2023

Rihanna is plotting her next business move! Bad-Gyal RiRi has filed for another trademark, this time to expand her business into the swimwear industry.

The filing was made on February 23, 2023, and is under the name “RIRI,” which covers a variety of goods, including sunglasses, swimwear, shoes, coats, neckwear, and belts. Rihanna is so far involved in the fashion industry with her Savage X Fenty line, which sells lingerie; her Fenty Beauty brand, which sells makeup, and Fenty Skin which sells skincare products.

Details of the application can be found on the United States Patent and Trademark Office, USPTO, which shows that the application was made by a company called Roraj Inc and in two classes of goods.

The latest application by Rihanna comes just weeks after she filed an application for approval of a trademark called “Fenty Kids” in late January. The description of the trademark says it concerns the sale of “infant wear, swimwear, hats, underwear, footwear, leggings, socks.”

That application comes following the birth of Rihanna’s son, whose image she shared with the world in February.

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