SELENA GOMEZ: Will Launch Beauty Line

Selena Gomez is the next singer to swerve into the beauty line game.

Her production company, July Moon, filed paperwork at the United States Patent Office to trademark her name for “fragrances, cosmetics, skin-care preparations, hair-care preparations, soaps, moisturizers and essential oils.”

Selena’s represented Puma sneakers and Coach bags. This would be her first venture into beauty products since she created a fragrance eight years ago.

Lady Gaga scheduled her beauty line, Haus Laboratories, launch for next month. They’re following the success of Rihanna‘s Fenty and the LipKit Queen Kylie Jenner. (Women’s Wear Daily)