Rihanna Taps To Headline The 2023 Super Bowl LVII Halftime Show
Written by Rika C on September 26, 2022
Rihanna is set to perform at the NFL’s Super Bowl Halftime in February next year. This would mark the Roc Nation artist’s first public performance since giving birth earlier this year.
Rihanna’s return to the music stage is also an important milestone for the NFL as it ushers in its new sponsorship deal with Apple Music. The Halftime show was previously sponsored by Pepsi. The show is scheduled for February 12 in Glendale, Arizona.
“We’re excited to partner with Rihanna, Roc Nation and the NFL to bring music and sports fans a momentous show,” Oliver Schusser, Apple’s vice president for Apple Music and Beats, said.
The Halftime Show appearance would be the first time in four years since Rihanna performed publicly. Her last performance was at the Grammy Awards in 2018, as the singer’s appearances decreased over the years after the launch of her Fenty Beauty brand in 2017.
In the meantime, the Halftime Show is being produced by Jay-Z and Roc Nation after the two signed a deal for the rapper to be its live music entertainment strategist.