Netflix Says It Will ‘Monetize’ Account Sharing In 2023

Written by on October 19, 2022

Netflix has announced plans to start monetizing account sharing from 2023, meaning that if you plan on sharing your account with family and friends after the new feature has been implemented, you’re evidently going to be paying for more than just your monthly subscription.

The streaming giant announced this week that it plans to roll out monetizing accounts globally at the top of next year. If people plan to share their accounts with other people, there’ll be an option for them to create “sub accounts” or “extra members,” with each profile receiving its own personalized recommendations. “We’ve landed on a thoughtful approach to monetizing account sharing and we’ll begin rolling this out more broadly starting in early 2023,” the company said in a letter to shareholders.

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