[WATCH] F. GARY GRAY TEAMS WITH PEPSI TO CREATE TRAILER FOR HIP-HOP’S SUPERBOWL HALFTIME SHOW
Written by Randy C on January 21, 2022
The world has been waiting to see what happens next since Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar were announced as the Pepsi Super Bowl LVI Halftime Show performers. Pepsi has released an enormous Halftime Show teaser called “The Call” in collaboration with filmmaker F. Gary Gray in the lead-up to what could be one of the most epic Hip-Hop moments of all time.
Pepsi teamed up with F. Gary Gray (Straight Outta Compton, Friday, The Fate of the Furious) to direct the trailer, which celebrates the cultural significance of all five artists ahead of their historic Pepsi Halftime Show performance. The Call unfolds like a high-octane blockbuster film, inspired by nearly two decades of legendary music videos and tunes, with Dr. Dre, one of our generation’s most recognizable hitmakers and a proud LA local, at the helm. The camera quickly shifts between Eminem, Snoop Dogg, Mary J. Blige, and Kendrick Lamar, highlighting their respective artistic journeys and influences. Dr. Dre, each artist’s buddy and partner, then calls them to gather at SoFi Stadium in Inglewood for what will be the greatest Pepsi concert ever.
“Each time I collaborate with Dre, it seems to mark an important moment in entertainment history, from projects like Friday, Set It Off, Straight Outta Compton, to now the Pepsi Super Bowl LVI Halftime Show,” shared F. Gary Gray. “As a super fan, I consider it an honor and privilege to authentically build and create this moment with five of the most legendary artists in music history. It’s been a blast!”