TAYLOR SWIFT: More Than One Million *Lovers*

Written by on August 21, 2019

In less than 48 hours, Taylor Swift will release her seventh album, Lover.

The chairman at her new label Republic Records said, (quote) “The anticipation of this album is extraordinary with pre-sales quickly approaching one million copies.”

Taylor has the star power to sell albums in an industry that’s shifted to singles and streaming. Lover could be the first album in two years to move one million copies in its first week. The last album to do this was Reputation by Taylor Swift.

Lover employs a popular strategy to game the streaming numbers, too. Taylor will release 18 tracks with a wide variety of musical tastes. In their recent albums, Ed SheeranDrake and Post Malone have successfully pulled this trick. (Variety)

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