RIHANNA: First Savage X Fenty Store Opens

Just in time for Valentine’s Day, “The Right Excellent Robyn Rihanna Fenty” opened the doors to her first brick-and-mortar store selling Savage X Fenty lingerie.

This Savage X Fenty store is located in Las Vegas at the Fashion Show Mall. Five rooms are dedicated to different styles of merchandise and various body types. The floor display mannequins were modeled from real humans. More stores are scheduled to open in Los Angeles, Philadelphia, Houston and D.C.

Rihanna said following the grand opening, (quote) “We wanted to give customers something they have never seen before. Things I’ve always wanted to change about my own experiences, from mannequins to the Fit Xperience to customer service.”

The Fit Xperience is a unique interactive fitting room to try on different styles. Rihanna believes it’s much better than the risk of ordering lingerie online. (Fox Business)