‘BARBIE’ BRINGS IN $93 MILLION, OPPENHEIMER $46 MILLION IN STRONG SECOND WEEKENDS

Written by on July 31, 2023

Barbie and Oppenheimer ran it back with more crazy numbers at the box office. Barbie will remain at the box office’s top spot, bringing in $93 million in the second week, with another $122 million overseas. Oppenheimer brought in $46.2 million and another $72.4 million overseas.

According to VarietyBarbie‘s ticket sales only declined 43% since its debut, a massive sophomore outing only bested by Star Wars: The Force Awakens, Avengers: Endgame, Avengers: Infinity War, Black Panther, Jurassic World, and The Avengers.

“Weekend two proves the outpouring of interest in ‘Barbie’ and ‘Oppenheimer’ a week ago was not a fluke,” says Paul Dergarabedian, a senior Comscore analyst. “Both films put up second weekend numbers that would have been considered solid as debuts and reflect two of the best sophomore session holds in box office history.”

The Barbie Album is taking the music world by storm as Spotify users streamed its 19 songs a staggering 52 million times in just the opening weekend after its release. According to Music Industry How To, the track “Barbie World” by Nicki Minaj, Ice Spice, and Aqua emerged as the most streamed song from the movie’s official album, accounting for 10.3 million of the total streams. Aqua, in particular, experienced a significant boost in popularity, almost doubling its Spotify following within three weeks.

Dua Lipa’s hit single “Dance The Night” just missed out on the title of the most streamed Barbie song, gaining an impressive 10,120,370 streams during the opening weekend and reaching a total of 127,408,954 streams since its release in May. Not far behind, Billie Eilish’s “What Was I Made For” accrued 9,608,211 additional streams over the movie’s opening weekend, totaling 30,546,883 streams overall.

READ MORENicki Minaj, Issa Rae join celebrities at ‘Barbie’ world premiere

Interestingly, Aqua, known for its iconic song “Barbie Girl” from 1997, experienced a massive surge in listeners, going from 13.5 million to 25.2 million in just three weeks, with almost two million new listeners joining during the opening weekend of the Barbie movie.

Additionally, Ryan Gosling, who stars as Ken in the movie, witnessed a remarkable increase in Spotify listeners, gaining 941,474 new followers within three days, surpassing established artists like Nicki Minaj, Lizzo, and Dua Lipa. The album’s success reflects Barbie’s immense popularity and cultural significance, captivating audiences with its catchy tunes and engaging performances.

The beauty world is also experiencing a Barbie revolution as the iconic doll’s influence permeates beauty and wellness routines. Consumers are embracing Barbie-pink nail art, “Barbie blonde” hair color, and themed services that evoke nostalgia in their self-care practices.

Barbie opens this weekend with $155 million in ticke sales across North America. According to Variety, the film now has the biggest opening of the year and broke the weekend reocrd for a film directed by a woman. Barbie opened in 4,243 locations across the continent.

Fresha, the leading marketplace and booking software for the beauty industry, has witnessed an astounding 508% year-on-year increase in Barbie-inspired services offered by salons. From June 19th to July 19th, 2023, bookings for Barbie-themed treatments like pink hair and nails and platinum blonde makeovers rose by 83% year-on-year.

Google Trends data shows a remarkable 323% surge in “Barbie” searches from July 2022 to July 2023, largely fueled by the highly anticipated Barbie movie release, which has significantly influenced global beauty and wellness trends.


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