Rihanna Excites Female Fans With Stylish Savage X Fenty Sports Wear

Rihanna venturing into sports wear.

The Bajan pop princess is expanding her business empire as she launches for the first time a sports line that will tap into the $303 billion fitness fashion industry. On Wednesday, Rihanna revealed the Savage X Fenty Sport line, “Power X Play,” on her Instagram account. The line sees Adam Selman as Executive Design Director.

Rihanna dropped a surprise video teasing the line, with fans frantically scrambling on Wednesday morning.

The latest drop comes months after Rihanna filed additional trademarks for Fenty Hair and other categories of goods at the USPTO. Fans have also been waiting patiently for new music following Rihanna’s announcement as the headliner at the upcoming Super Bowl Halftime Show in February 2023.

It seems that her new line will tide fans over until she releases new music. In the meantime, six styles were teased for the Fall/Winter 2022 season. A quick glance at the website shows a Sports tab is now added, and the welcome screen teases that the brand will drop the new line in 20 days.