Man Dies After Chugging Bottle Of Jagermeister In Two Minutes To Win $12

A South African man died after chugging an entire bottle of Jagermeister in two minutes, reportedly to win a $12 prize as a part of a drinking game, with his last moments being captured on video.

The 23-year-old man, who was not immediately identified, was competing against other customers at a Mashamba liquor store on Tuesday when he suddenly collapsed after downing the entire bottle, according to a South African news outlet. Commenters noted that the outcome “wasn’t funny at all” while another said the man “paid with his life.”

Jagermeister is a German liquor with an alcohol by volume of 35 percent, or US 70 proof, however another commenter noted that fake Moët and Jagermeister bottles have recently flooded the region, with some using expiring cleaning and cough-syrup products.