TRAVIS SCOTT: Making Big Money in 2020
Written by KingCnote on December 2, 2020
2020 was a pretty good year for Travis Scott — at least financially.
Forbes reports that Scott will take in a total of $20 million from his recent partnership with McDonald’s, which saw the rapper’s signature meal selling out in some locations and the limited-edition merch selling out everywhere.
This year he also brought in $10 million to design signature sneakers for Nike. And then there’s his strategic partnership with Sony to promote the Playstation 5 console. It’s only brought in a million so far, but there are rumblings he could wind up taking home more than 20 times that with a “co-branded console” and a “Travis Scott video game.” Also, let’s not forget his record-breaking Fortnite concert earlier this year.
The bottom line: Travis managed to bank over $100 million just through partnerships alone.