SPIKE LEE: Directing Viagra Musical

Oscar-nominated director Spike Lee will helm a movie musical about the erectile dysfunction drug Viagra. The little blue pill has become a $3 billion industry.

The song and dance film is based on a magazine article titled, All Rise: The Untold Story of the Guys Who Launched Viagra. The history behind the popular drug among over-the-hill men is a fascinating accident.

Pfizer went into Viagra test trials hoping it would resolve chest pains. It did not. But the male volunteer test subjects refused to return their unused supply of Viagra because of its side effect below the belt.

Marketing geniuses latched onto that positive element for impotent men. The movie musical will tell that story, as well as the challenges Pfizer faced in the ’90s to convince lawmakers, Wall Street, and the Catholic Church that Viagra was not immoral. (Deadline)