RIHANNA: Fenty Fail Gets Fixed Fast
Written by KingCnote on April 4, 2019
Rihanna’s Fenty Beauty brand came this close to launching a problematic product into the line.
As soon as fans saw the marketing around the new facial highlighter, they called out the name “Geisha Chic [pr: sheek]” as offensive. The original post promoting the new Killawatt Freestyle Highlighter has since been taken down.
Social media users explained the issue, tweeting, “Rihanna…explain why Asian-targeted racism gets glossed over, it feels even worse when it’s from another marginalized group.” Another comment echoed that sentiment, adding, “Rihanna was really about to bring out a blush called Geisha Chic. Thank God people noticed how gross that was and Fenty delayed the launch to rename it. Really weird how the entire Fenty beauty team didn’t catch how inappropriate that name is from the start.”
After internalizing the feedback, Fenty responded with an Instagram post thanking followers for “educating” and said it wouldn’t release the product until it’s been renamed.
Fenty’s move was well-received by the critics. One Fenty fan wrote, “This is a good apology. It doesn’t side step or make excuses. I’m super happy. It’s also a good sign that Fenty is willing to eat the cost of pulling an almost-launched product… Even if it’s just renamed, that will require a lot of money to relabel. I appreciate that Fenty didn’t just go forward with the launch while saying that they’d do better next time.”