KIM KARDASHIAN: Rebranding KKW Fragrance

Now that Kim Kardashian has dropped “West” from her legal name, she will shut down the KKW Fragrance site at the end of this month.

Kim shared with her followers, (quote) “I cannot wait to introduce you to the next chapter of my fragrance journey. We will relaunch under a new name and new web store.” (New York Post)

Meanwhile, contradictory reports this morning from Kanye West’s camp. Either he pledged to Kim and Pete Davidson that “he’s going away to get help” — or not.

A source close to the Kardashians claimed, (quote) “Kanye told Kim, for the sake of the kids, he’s not making any inflammatory social media statements. He will go away somewhere to get better.” (New York Post)

However, the newest rep for Kanye denied the Kardashian’s take. Jason Lee of Hollywood Unlocked said, (quote) “Ye monitors all headlines. Most are being fed by ‘sources close to the Kardashians,’ which have been creating a false narrative. If you don’t hear it from his mouth, read it from his social media, it’s simply false.” (Yahoo)