KANYE WEST: Beats By Ye

Kanye is looking cake up… with a new line of makeup. 

Yeezy has filed for a trademark to use the Yeezy name on beauty and skincare products, including makeup, false eyelashes, facial masks, nail polish, moisturizers, bath gels, body oils, shaving cream, hair care products and perfumes, toothpaste, deodorant and aromatherapy pillows.

He’s kind of entering the family business, when you consider the fact that his wife, Kim Kardashian and two of his sisters-in-law — Kylie and Khloe, have all cashed in on cosmetics. (TMZ)