JAY-Z: Cannabis Line Drops
Written by KingCnote on October 26, 2020
Jay-Z has joined Snoop Dogg, 2Chainz and Wiz Khalifa — by launching his own cannabis line.
He’s partnered with California-based weed company Caliva, and in little over a year of being its chief brand strategist, launched Monogram on Friday.
He’s promoting his line via a new Tidal playlist, the streaming service company he owns, called “Monogram: Sounds From the Grow Room.” It includes marijuana-inspired singles like Fela Kuti‘s “Expensive [Stuff]” and Peter Tosh‘s “Legalize It.” (Billboard)