JAY-Z: Cannabis Line Drops

Written by on October 26, 2020

Jay-Z has joined Snoop Dogg2Chainz and Wiz Khalifa — by launching his own cannabis line. 

He’s partnered with California-based weed company Caliva, and in little over a year of being its chief brand strategist, launched Monogram on Friday. 

He’s promoting his line via a new Tidal playlist, the streaming service company he owns, called “Monogram: Sounds From the Grow Room.” It includes marijuana-inspired singles like Fela Kuti‘s “Expensive [Stuff]” and Peter Tosh‘s “Legalize It.” (Billboard)

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